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BACK TO THE ORIGINAL

BACK TO THE ORIGINAL
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BACK TO THE ORIGINAL

Why tinker with a winning formula, especially when its success is of the sizzling hot variety? Not Rihanna who is coddling her fans with a refresh of the original colorways of the buzzy Fenty Puma by Rihanna Creepers, once again available in black-gum, black-white, white-gum, and oatmeal in men’s and women’s sizing.

Unmistakably Rihanna, her creepers are proof of how the collaboration between the mega star and the German sports giant harnesses a revolutionary punk vibe, decades of sporting innovation and the star’s haute fashion style.

On a different note, Rihanna presented her S/S 2017 line-up in Paris for the first time at the 19th century Hôtel Salomon de Rothschild. Her over-the-top, flamboyant effort mixed 18th-century French style with gender neutral streetwear via a medley of corsetry, Chinoiserie, lace, pearls, nylon and fleece in shades of sage, lavender, pink, blush and white.

“It’s a dream for me to be able to present my second collection of FENTY PUMA by Rihanna in Paris,” said Creative Director, Rihanna. “I approached this season very differently and felt the theme and concept was best suited for one of my favorite cities, Paris.”

EXCLUSIVE: THE NEW ADIDAS ORIGINALS YEEZY BOOST 350 V2

EXCLUSIVE: THE NEW ADIDAS ORIGINALS YEEZY BOOST 350 V2
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RED HOT

The game-changing YEEZY BOOST sneaker is back in full force, this time with a pop of color. Called the YEEZY BOOST 350 V2, this redesign of character looks ahead with a foot deeply rooted in the past and further sets off Kanye West’s forward-looking design vision. Once again crafted with premium materials that meld adidas’ technology with Kanye West’s unmistakable aesthetic, the 350 V2 makes a splash with its Primeknit upper jazzed up by a solar red streak, a semi-translucent rubber outsole and TPU sidewalls creating a striking effect while providing superior traction.

ADIDAS ORIGINALS X MASTERMIND JAPAN

ADIDAS ORIGINALS X MASTERMIND JAPAN
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PUNK SPIRIT

Technicalities aside, when two high-profile names join forces the outcome is bound to be of the red-hot variety. Such is the case with the new Mastermind JAPAN x adidas Originals collaboration that includes two exclusive releases, in a monochromatic black palette, that epitomize the perfect symbiosis of two iconic brands. The first is the NMD featuring Mastermind’s signature Skull & Crossbone motif that stands out against the black mesh upper complete with reflective custom lacing sparking up the design. Yet again characterized by the skull and bones design, the high-cut Tubular Instinct comes in plush leather, complete with toe perforations, a heel zipper and reflective lacing. Style apart, both rework Mastermind’s uncompromised design language with a cool sports-cum-punkish vibe.  

SHAPE OF THE SEASON

SHAPE OF THE SEASON
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SHAPE OF THE SEASON Trust the highest echelons of fashion to reinvent a quintessential closet staple and mid-season favorite with that can’t-live-without desirability that makes indulgence a true pleasure. Fall’s...

SS 2017: GET READY FOR MILAN

SS 2017: GET READY FOR MILAN
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THE HEAT IS ON It’s countdown time to Milan fashion week that runs from Sept. 21-26, as the city gears up for its bi-annual women’s carousel with A-list industry players...

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