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SS 2017: GET READY FOR MILAN

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THE HEAT IS ON

It’s countdown time to Milan fashion week that runs from Sept. 21-26, as the city gears up for its bi-annual women’s carousel with A-list industry players and celebs flocking in to soak up the newest S/S 2017 trends, flurry of activities and buzz. With 71 runway shows, 95 presentations and 31 events, it’s sure to be round-the-clock adrenalin. Reportedly, the September shows generate revenues of 48 million euros. Italy’s Prime Minister Matteo Renzi will once again kick off the week while Milan’s new mayor Giuseppe Sala is set on making Milan even more international by increasing and highlighting the multitude of great events the city is able to host.

For five days, Milan’s cobble-stoned streets will swarm with stylish fashionistas, setting off a wave of flash bulbs and Snapchat-driven social media craze.

Amidst fashion’s revolution of see-now-buy-now and and coed shows, there are a crop of can’t-wait-to-see shows starting with Alessandro Michele’s new message for Gucci. In just over a year, Michele has rocked fashion to outstanding results, his provocative-cum-over-the-top-cum-uber-cool vision creating ripples from Milan to Miami.

Fausto Puglisi, instead, will skip the runway this September in favor of captivating tableaux, similarly to his debut event in 2011. The setting is a cross between a theater piece and a fashion presentation, inspired by Sicily, his home region.

Ferragamo will unveil its first collection designed by its in-house team following the departure of designer Massimiliano Giornetti last March, who for 16 years steered the house’s creative helm.

To celebrate the 50th anniversary of Bottega Veneta and the 15th year of Tomas Maier as creative director, the company has opted to go coed by sh owing its men’s and women’s collections together. For the occasion, Maier has singled-out a special location on Via Brera to accommodate a larger crowd.

Accessories designer Sara Battaglia, instead, will unveil  her first ready-to-wear collection on Sept. 25 alongside her spring bag range with an installation at Palazzo Bovara on Corso Venezia.

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